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The end ofthe free Strad poster for subscribers?


Melvin Goldsmith

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I'm not suggesting piracy or anything illegal. It's simple enough that if there isn't anything worthwhile in the magazine for me, I simply don't buy it. 

 

If they lose enough sales, they may eventually re-evaluate the content and their target clients are. Additionally, advertisers are losing out on potential sales when the magazine circulation numbers drop. Somebody else could potentially pick up the slack and start printing posters if there is enough demand for them. After all, The Strad isn't the only publication print house in the world.

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...If they lose enough sales, they may eventually re-evaluate the content and their target clients are. Additionally, advertisers are losing out on potential sales when the magazine circulation numbers drop. Somebody else could potentially pick up the slack and start printing posters if there is enough demand for them. After all, The Strad isn't the only publication print house in the world.

Who is the target audience? I don't think it's luthiers. If 10 people from MN drop their subscriptions because they don't get the posters, I doubt they'd notice. Odds are that when they include posters...99% of them end up in the garbage. If that's the case it's an unnecessary expense.

I also doubt that The Strad will willingly turn over their ownership of the posters - that they are selling separately - to another print house.

 

 

The only use I (and maybe some others) have for the posters is mounting them on a studio wall till they get too faded to be appreciated, sadly.

My Gibson Strad poster is a very sad discolored version of its original self.

I have one poster...that I ordered - not folded up - that I framed. Looks great.

If being folded doesn't matter...perhaps The Strad could offer two subscription levels - one with posters...and one without...

That would solve the problem.

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"...The poster (p.i.) child for this is National Geographic (gotten a good map from them lately?), compare a 1950's issue with a current one and see what I mean..."

 

Yes.  As I recall, there were a lot more articles on African tribes back then... :)

There were serious, well written, in-depth text articles on a variety of subjects, usually well illustrated as well, and often written by the scientists who made a particular discovery. It usually functioned as a journal of first publication for research using NGS grant money, particularly in archaeology and geosciences. The articles could easily run 30 to 50 pages, and the magazine had considerable intellectual meat to it.  The maps were a major part of the publication, and the cartography was excellent.  Its current incarnation is a risible piece of fluff by comparison.  If one compares the current Strad with its earlier versions, the same is true of it.

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There were serious, well written, in-depth text articles on a variety of subjects, usually well illustrated as well, and often written by the scientists who made a particular discovery. It usually functioned as a journal of first publication for research using NGS grant money, particularly in archaeology and geosciences. The articles could easily run 30 to 50 pages, and the magazine had considerable intellectual meat to it.  The maps were a major part of the publication, and the cartography was excellent.  Its current incarnation is a risible piece of fluff by comparison.  If one compares the current Strad with its earlier versions, the same is true of it.

 

Some of the articles published in the 30s show considerable insight...........  :lol:

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I don't know what's happened to the Strad magazine, I was at a violin makers meeting a few weeks ago where quite a few of us (myself amongst them) admitted to having not opened an issue of the Strad in about three years. I've been noticing a few of the staff here and there, and they seem completely disengaged with the violin world - that of making just as much as playing. At a study-day exhibition that we ran on the same weekend, the two goons from the Strad were staring blankly at the occasional thing muttering to themselves about why it would possibly be interesting to look at a [very rare seventeenth-century violin by a key maker] violin in pieces. Not even interested to try and figure out why 100 other people in the room might have felt there was interest. Just banal.

That all rings a bell. My subscription “ran out” in 2010. I have every back copy since 1935 in my bookcase, although I find it a stretch to join in with the “good old days” talk above. Mostly, I let it lapse, because I was getting sick of lugging them up and down stairs, every time I moved house.

Only last week, I offered them an article that I have been working on, on and off, for the last 10 years, which I miraculously finished (apart from not going to my photographer yet). They haven't even answered my email up until now (either of them), so I had Roger investigate. It seems that I caused “displeasure” with some remark I made on these fora once, so Ben surely has a prominent place on some shit list after his post #10.

I am starting to wonder, should they not reply soon, if it wouldn't be simpler to just post it here. At least nobody would “edit” it, even if you lot might come up with plenty of nutty suggestions what I should have written on my door mat.

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I think that's a great idea.

I can't imagine what the article is about, but if it's something of interest to you, it's unlikely to chime with the new Strad ethos ...

In fact there could be a place on Maestronet for longer form articles and the like.

 

As I was reading this thread, I couldn't help thinking that part of the reason for the demise of hefty special interest publications is that fora such as Maestronet are satisfying a lot of the need for information. Why read some dizzyingly vapid article about how such and such a luthier hoovers their workshop twice a day when you can actually watch great makers putting instruments together on Maestronet? And why wait for an article in which 3 different people tell you how to loosen a bow screw when you can just pose the question here and get instant response?

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As I was reading this thread, I couldn't help thinking that part of the reason for the demise of hefty special interest publications is that fora such as Maestronet are satisfying a lot of the need for information. Why read some dizzyingly vapid article about how such and such a luthier hoovers their workshop twice a day when you can actually watch great makers putting instruments together on Maestronet? And why wait for an article in which 3 different people tell you how to loosen a bow screw when you can just pose the question here and get instant response?

Good points.

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That all rings a bell. My subscription “ran out” in 2010. I have every back copy since 1935 in my bookcase, although I find it a stretch to join in with the “good old days” talk above. Mostly, I let it lapse, because I was getting sick of lugging them up and down stairs, every time I moved house.

Only last week, I offered them an article that I have been working on, on and off, for the last 10 years, which I miraculously finished (apart from not going to my photographer yet). They haven't even answered my email up until now (either of them), so I had Roger investigate. It seems that I caused “displeasure” with some remark I made on these fora once, so Ben surely has a prominent place on some shit list after his post #10.

I am starting to wonder, should they not reply soon, if it wouldn't be simpler to just post it here. At least nobody would “edit” it, even if you lot might come up with plenty of nutty suggestions what I should have written on my door mat.

bummer dude

 

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 Mostly, I let it lapse, because I was getting sick of lugging them up and down stairs, every time I moved house.

Pretty much the reason I switched to digital.

 

Martin's comments seem close to the truth but some readership is not represented here.

(I know there is at least one foreign language licensed/francised version of the magazine - in Korean. Are there others?)

post-86-0-97938000-1447975936_thumb.png

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Jeepers! Did you read the header thingy? What is up with violinists? I don't want to give myself over to any painful journey...but if that's what you have to do...it explains a lot!

Seriously, one thing I have noticed...is that there is only so much you can say about anything...before it starts repeating. That is usually when I let a subscription drop...or when I go to the newstand and only pick up issues of interest.

In the meantime I will continue to pick up my copy of The Strad from the bookstore. They phone. ..I stop by on the way home. The main reason I haven't tried a subscription is speed of delivery. The bookstore would get it well before I did in snail mail. ..

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I am starting to wonder, should they not reply soon, if it wouldn't be simpler to just post it here.

 

I hope you do. I am here to learn from you. Your point about being able to post your article in full is a good one, I've heard of the frustration authors have suffered due to The Strad editing and shortening articles. Already people replying to this thread have expressed disappointment that the articles are not in depth enough, yet The Strad seems to feel that the articles are best this way. I'm not sure why they don't want to give people what they want.

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The adult thing to do is not slide back to the bench, the thumb planes and Bach partitas.   It's to smack down this nonsense as it comes up, wherever it does.

 

Like!

And leave it alone after calling it nonsense, it's useless to discuss anything what comes out of this spirit.

 

 

 This thread NEEDS to be locked and posters warned to keep their patently absurd social beliefs off the forum. It is time for the moderators to draw their line in the sand.

 

Agree, although I'd like to ask Jacob to post his essay, too.

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