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Hi All! I’m at a largish shop, lots of customers coming through, lots of sales. What I have been running into is sales staff giving away workshop services as perks to clients. This in and of itself is not a problem, the luthiers get paid regardless, the problem is that front staff are: 1 desciding what the customer needs without asking the workshop. 2. Selling customers repair jobs based on the sales persons opinion, or what the customers thinks they need. Workshop staff is then expected to conform to what the sales staff promised the customer. I understand that sales is
I've been contemplating/discussing the challenges of selling 'common' products in a saturated marketplace. Violins fall into that category. Everyone knows what a violin is. There are low end (mass produced), middle range, high end (bench made), and what I'd group as luxury instruments (where provenance is everything)...so anyone can find one at any price point to meet their needs/wants. The internet is great - but it's also overwhelming. If I start looking for something (anything) I find myself in a confusing forest almost immediately. Often times I can't tell what's what.
This question was sparked by a comment made by Mr. Burgess in the recent "Beginning Luthier" thread: How much time do you spend building new instruments vs doing repairs and/or sales? Which activity actually pays the bills and which of these activities do you like doing the most?