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-- The Value Added Tax (VAT, Mehrwertsteuer in German) (Here I invite other posters' correction, because I may have this wrong.) The VAT is a sizable sales tax of about 15% as I remember it --I hope I'm remembering it wrong and it's a lot lower than that. By buying in Europe, you'd pay the VAT. If you bought the same item in America from an importer, you wouldn't pay the VAT. Thus you may actually pay more for the same item in Europe than you would if you bought it in the US.
VAT is currently 17.5% in Europe.